Matty Hawkins

I work at Obsero, a London-based AI search intelligence platform that shows brands how they appear when people ask AI assistants for recommendations. Instead of ten blue links, buyers now get a single answer from ChatGPT, Gemini, Claude, Perplexity or Google's AI Overviews. Most brands have no idea whether they're in that answer, how they're described, or which competitors are being recommended instead.

My work sits at that gap. I build the prompt sets that mirror what real customers ask, track visibility, prominence, sentiment and citations across the major AI platforms, and turn the results into clear snapshots that marketing, SEO and comms teams can act on. That usually means showing which sources the models are citing, where a brand is being left out, and what to change so it gets mentioned.

I work with brand, marketing and growth teams across all sectors. I'm happy to talk to anyone trying to understand generative engine optimisation (GEO), measure their AI search presence, or explain it to a board that still thinks in Google rankings.