Mark Blair

When B2B SaaS growth stalls, the blame game begins.

Sales points at price. Marketing points at the leads. Product thinks the roadmap needs another quarter. The root cause is usually in the gaps between them, where no one is looking and no one owns it.

That's where I focus.

I understand product as well as the commercial side, so I can trace a lost deal from the first lead, through the sales calls and onboarding, and on into the roadmap. Most advisors stop at the edge of their own domain. The expensive problems cross functions.

30 years in SaaS. SVP International at Brightcove, $55M P&L, built APAC from zero to $20M. Before that, Adobe and Macromedia.

My GTM–Product Gap Diagnostic takes 4 to 6 weeks. I interview your leadership team across sales, marketing, product and customer success, and analyse the evidence. You get the root cause and a 90-day plan your team is aligned around.

For founders and CEOs of $2M to $20M ARR B2B SaaS companies whose teams tell different stories about why growth has stalled.