Daniel Johnson

I'm a growth and go-to-market leader, founder of We Scale Startups, and an advocate for making AI genuinely useful in business.

I work with early-stage and scaling B2B SaaS and technology companies, helping them identify growth opportunities, develop go-to-market strategies and build practical AI-powered systems.

My work sits at the intersection of growth, marketing, product strategy and applied AI. I'm particularly interested in AI agents, workflow automation, AI-assisted research, sales operations and helping lean teams achieve more without adding unnecessary complexity.

I've worked across SaaS, fintech and technology businesses, influencing more than £18m in revenue and working with over £6m in paid media.

I bring a commercial perspective to AI adoption, focusing on real business problems, measurable outcomes and practical implementation rather than experimentation for its own sake.

I'm currently exploring how agentic AI can transform the way startups operate, from prospect discovery and qualification to relationship management, research and execution.

Available for consulting, fractional leadership, advisory, workshops and speaking opportunities.