Adaptive Edge

Most organisations aren't short of ideas, strategies or new technologies. The hard part is knowing what to pursue, getting people behind it and making it happen.

That's where Adaptive Edge comes in.

Founded by Nathan Waterhouse, a former IDEO leader and co-founder of OpenIDEO, we combine 25 years of experience in strategy, innovation and human-centred design with hands-on AI and technology development.

We help leadership teams tackle difficult challenges, discover new opportunities and rethink how their organisations work. Sometimes that means finding a new direction. Sometimes it's getting everyone moving in the same direction. And increasingly, it's exploring how AI can fundamentally change what's possible.

And we don't stop at recommendations. We design, prototype and build bespoke AI-powered tools, digital platforms and systems that solve real business problems.

We bring together the strategic thinking of a consultancy, the creativity of a design studio and the practical capabilities of an AI development team.

From the first difficult question to a working solution, we help organisations make meaningful change happen.